Recently Megan Fox released a semi-promotional video targeted mostly at the gaming community, in which she talks about the new tie-in franchise HD Transformers game release to coincide with the film. While I must admit that its perhaps a strategically cunning approach from a purely business minded perspective, for production bodies dealing with a film franchise to make use of the cast members while they’re available and in the mood to record voices for the typical tie-in franchise HD game release, it’s NOT as strategically sound to put these people in front of a camera and have them pretend to know what they’re talking about.

In the video Megan’s voxpops seem to half come from a CEO speak, E3 grade sales pitch with lots of ‘This one will take it to the next level’ and ‘With cutting-est of the edge visuals’ speak. The other half tends to come from a poorly fabricated attempt at sounding like a gamer. Megan has clearly been given a sheet of bullet point notes about WHAT A VIDEO GAME IS and WHAT ONLINE PLAY IS and a couple of other purely sales pitch relevant quotes to slot in.

Worst of all though; when I first watched the film adaptation of Toby Young’s How to Lose Friends & Alienate People, I was quite taken aback by Megan’s portrayal of fictitious glitterati Sophie Maes, a character who rolls a number of loathsome real-life Hollywood fakers into one nasty, prissy ball, complete with lots of bitching, pouting and acting generally precious with a hint of dumb. This transformers video was perhaps my first experience with the off-camera Megan and since, I’ve decided that much of the prissy poutiness was not acting but more of a wise choice on behalf of Justine Babbeley, the film’s Casting agent, her team, and anyone else responsible for Megan’s role in that film. I’ve also decided that watching Megan Fox make claims such as this new Transformers game being more ‘Bad ass’ than the previous one (which implies she must have sat down and unlocked most of the previous title’s achievements in her sweet gaming chair at home) is a silly claim for how false it comes across.

Dear-O-Dear Megan Fox, and Dear-O-Dear to the guys making this new transformers game, you thought every nerd with a penis would tune in to your promo video and follow up by purchasing the game. Instead you gave us a good yuk… And YEAH i still watched the video! didn’t you?!

To experience the ambivalent sensation of laughing while you wince, click here